(…) Insights are free and available only for business or creator accounts. Google Analytics Social Media Reports (available from Traffic Sources > Social) and Multi-Channel Funnel feature (shown in the video) can help you isolate the contribution you are getting from Instagram.You can use Instagram insights to learn more about overall trends across your followers and your content’s performance with your audience. In essence, you are searching for which channel (i.e.Instagram) is converting your customers.įor instance, consider Instagram a “channel” referenced in this video:įind through Conversions > Attribution Google Analytics Instagram Reporting You can review ‘ last click’ conversions and also ‘assisted conversions’ where a visitor is referred from Instagram initially but generates a lead or a sale on a later visit referred from other media such as search. They are the easiest way to find the impact of Instagram on leads and sales. Tip: Use attribution reports in Google Analytics to measure Instagram contribution. SEE ALSO: How to Use Instagram Zoom For Your Brand Using Google Analytics to measure Instagram Sales linked to Instagram- use Google Multi-Channel Conversion Reports to measure this.Visitors to a website or campaign site – traffic and referrals being generated from social media and other sites to help you evaluate your visitors.Total engagements in competitions e.g.
Follower growth (measuring the impact of the campaign on the Total followers for the official account).If you use Google Analytics for measuring your website’s online traffic, you can certainly use Google Analytics to measure Instagram engagements as well.īut the first thing you must do is determine your reason for using Instagram and set your KPIs. When attributing these engagements to conversions, there is a better way to measure Instagram. I’m sure you can attest to this habit and use it as a way to measure your Instagram activity. I find myself holding my cell phone glaring at the number of likes growing in real-time. As soon as I post an image, I immediately check the number of engagements. Instagram provides the most engagement out of all the social networks I use. Using Google Analytics to measure Instagram is a great way to link engagements to sales.
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